The Burger Company Franchise: Guide to Costs, ROI & Benefits

India’s fast-food industry has undergone a massive transformation in the past decade. With evolving lifestyles, urbanisation, and increased disposable incomes, the demand for quick, tasty, and affordable meals is skyrocketing. Among the many players in the burger QSR (Quick Service Restaurant) segment, one brand is redefining fast-casual dining — The Burger Company franchise.

Founded by Ms. Neelam Singh, a visionary woman entrepreneur, The Burger Company stands out for its affordability, flavorful offerings, and modern café-style spaces. With over 130+ outlets across 50+ cities, it has become one of the fastest-growing burger chains in India — especially in underserved Tier 2 and Tier 3 cities.

In this comprehensive guide, we’ll explore everything you need to know about The Burger Company franchise — including investment, profit margins, benefits, application process, and why it could be your next winning venture in the F&B space.

About The Burger Company Franchise

Origins and Vision

Founded with a mission to bring quality dining experiences to cities beyond the metros, The Burger Company was launched to bridge the gap in India’s growing appetite for burgers and casual café culture. Ms. Neelam Singh envisioned a brand that not only served delicious burgers but also created a vibrant space for youth and families alike.

Key Milestones

• 2018: First outlet launched.
• 2020: 50+ outlets operational.
• 2023: Crossed 130 stores in over 50 cities.
• 2024: Recognized as one of India’s top emerging QSR franchises.
• 2025: Entering international markets (projection).

Target Market

While many QSR brands focus on metros, The Burger Company franchise prioritizes Tier 2 and Tier 3 cities. These cities have a massive untapped market, with consumers eager for trendy dining options and international-style food experiences.

Why Choose The Burger Company Franchise?

Here are some compelling reasons why The Burger Company franchise stands out:

1. Affordable Investment

With an investment starting from just ₹20 lakhs, it’s one of the most accessible burger franchise opportunities in India.

2. Quick ROI

Most franchisees recover their investment within 12-18 months, thanks to high footfalls, efficient operations, and excellent product margins.

3. Strong Brand Identity

A youth-driven, social media-savvy brand that connects with Gen Z, college-goers, and families alike.

4. Innovative Store Concepts

Some outlets include gaming zones, Instagrammable interiors, and open kitchens, creating memorable dining experiences.

5. Continuous Support

From training to setup to local marketing, franchisees get complete operational support.

The Burger Company Franchise Models

1. Kiosk Model

• Area Required: 100 – 200 sq. ft.
• Ideal For: Malls, metro stations, airports, food courts.
• Investment: ₹15 – ₹20 lakhs
• Menu: Limited but high-demand items.
• USP: Low rent, fast operations, high ROI.

2. Full-Store Model

• Area Required: 300 – 500 sq. ft. (Expandable)
• Ideal For: High street locations, near colleges or offices.
• Investment: ₹25 – ₹30 lakhs
• Menu: Full menu + seating + value-added services.
• USP: Family-friendly environment, higher ticket size.

What’s on the Menu?

A well-curated, diverse menu ensures The Burger Company caters to a wide audience:

Core Offerings:

• Signature Burgers (Veg & Non-Veg)
• Masala Burgers tailored for Indian taste buds
• Tandoori Burgers, Peri-Peri Burgers, and more

Sides & Snacks:

• French Fries, Crunchos, Loaded Fries
• Momos, Garlic Bread, and Cheese Bites

Full Meals:

• Pizza, Pasta, Grilled Sandwiches
• Wraps, Salads, and Rice Bowls

Desserts & Beverages:

• Waffles, Churros, Ice Creams
• Cold Coffee, Shakes, Mocktails

This diverse menu helps drive repeat visits and makes the store attractive for both dine-in and delivery customers.

The Burger Company Franchise Cost Breakdown

Understanding the financials is key to making a smart investment decision. Here’s a cost estimate based on current industry data:

Note: Costs may vary depending on location, size, and model selected.

Profit Margins & ROI

Let’s break down the revenue potential of The Burger Company franchise:

Average Daily Orders: 60–100
Average Order Value (AOV): ₹300
Monthly Revenue: ₹5–₹9 lakhs (location-dependent)
Gross Profit Margin: 40% – 50%

Monthly Expenses:

• Rent: ₹25,000 – ₹50,000
• Staff Salaries: ₹35,000 – ₹60,000
• Raw Material: ₹1.5 – ₹2.5 lakhs
• Miscellaneous & Utilities: ₹20,000 – ₹40,000

Net Profit: ₹1.5 – ₹2.5 lakhs/month

ROI Timeline: 12 to 18 months

This ROI is exceptional for the QSR segment and a testament to the operational efficiency and strong brand equity of The Burger Company.

Franchise Setup Requirements

Space Requirements

• Kiosk Model: 100 – 200 sq. ft.
• Full-Store Model: 300 – 500+ sq. ft.

Location Suggestions

• Near colleges/universities
• Malls or commercial complexes
• High-footfall market streets
• Office hubs or IT parks

Staffing Needs

• 3 to 6 employees depending on outlet size
• Roles include kitchen staff, order takers, and managers

What Makes The Burger Company Franchise Unique?

1. Tier 2 & Tier 3 City Focus

Most big brands neglect non-metro cities. The Burger Company dominates these markets by offering an aspirational dining experience that locals love.

2. Affordable Pricing

Menu pricing appeals to the middle-class Indian family while ensuring profitable unit economics for the owner.

3. Social Media Friendly Design

From neon signs to aesthetic plating — everything is made for Instagram, helping create free viral marketing.

4. Innovative Add-ons

Gaming zones, music playlists, and quirky branding make the outlets more than just a food place — they’re lifestyle hubs.

Benefits of The Burger Company Franchise

✅ Low Investment, High Returns
✅ Complete Operational & Marketing Support
✅ Flexible Models (Kiosk + Full Store)
✅ Youth-Centric Brand Identity
✅ Attractive Store Designs & High Visibility
✅ Diverse Menu = High Order Frequency
✅ Exclusive Focus on Underserved Markets
✅ Rapid Expansion & Scalability Potential

Application Process for The Burger Company Franchise

Step-by-Step Guide:

1. Submit Franchise Inquiry
   Visit their official website or contact the business development team.
2. Initial Evaluation
   Brand team will assess your location, background, and financial readiness.
3. Discussion & Approval
   If shortlisted, you’ll have a detailed discussion and sign the agreement.
4. Store Setup Begins
   Includes design, equipment procurement, menu training, and operations setup.
5. Staff Hiring & Training
   Team undergoes onboarding and training under brand guidance.
6. Marketing & Grand Launch
   Pre-launch promotions and launch day celebrations handled jointly.

Documents Required

• ID Proof: PAN Card, Aadhaar Card
• Address Proof: Utility bills or rental agreement
• Bank Statement: Last 6 months (for financial capability)
• Shop License: Local municipal approval
• GST Registration
• FSSAI Food License

Market Trends Supporting the Burger Company Franchise

QSR Boom in India

India’s QSR market is projected to reach $25 billion by 2030, growing at over 20% annually.

Rise of Eating Out Culture

With dual-income households and urbanisation, eating out or ordering in is now a lifestyle choice, not a luxury.

Food Aggregator Influence

Swiggy, Zomato, and Blinkit have made food discovery easy. The Burger Company performs exceptionally well on these platforms due to high demand and favorable ratings.

Tier 2 & 3 Cities Power Growth

Cities like Lucknow, Indore, Bhopal, Patna, and Coimbatore are now hotspots for café-style dining.

Other High-Growth QSR Franchise Opportunities in India

While The Burger Company franchise is a stellar investment in the burger category, India’s fast-food landscape is evolving beyond just burgers and pizzas. Two emerging players redefining niche QSR segments with impressive growth are Sugoi Ramen and Hot Dog Harbour.

Let’s explore why these brands are becoming top choices for franchise seekers:

Sugoi Ramen Franchise – India’s First Authentic Ramen QSR Brand

Ramen is no longer just a Japanese trend—it’s a global comfort food. Sugoi Ramen is India’s first authentic Japanese ramen franchise, serving steaming bowls of umami-packed noodles in a café-style format designed for urban and tier-2 consumers.

Founded in 2022, Sugoi Ramen is already making waves with over 63,000+ customers served and strong brand traction in Mumbai, Pune, and now Hyderabad.

Why Sugoi Ramen Franchise?

• First-Mover Advantage: No major national ramen chains exist in India—Sugoi Ramen is building that category from scratch.
• Premium Yet Accessible: Offers classic Japanese broths like Miso, Shoyu, Shiro, and Bone Broth at competitive Indian pricing.
• Cloud + QSR Friendly: Operates through cloud kitchens, small cafés, and mall outlets—making expansion highly scalable.
• Wide Menu Appeal: From Spicy Chicken Ramen and Vegan Miso Ramen to Teriyaki Tofu Ramen and Peri Peri Prawns Ramen, there’s something for every taste.
• High Repeat Order Rate: Ramen is addictive—customers return weekly, making it ideal for strong lifetime value.

Franchise Highlights

Sugoi Ramen stands at the intersection of niche product, urban craving, and scalable operations—perfect for franchisees who want something new and differentiated.

Hot Dog Harbour Franchise – India’s Fastest Growing Hot Dog Chain

While burgers and pizzas are saturated, hot dogs are finally getting their moment in India—and Hot Dog Harbour is leading the charge.

With over 83,000+ happy customers served and a menu of innovative global fusion hot dogs, this brand has cracked the formula for India’s next favorite handheld snack.

Operating across Mumbai, Pune, and Hyderabad via cloud kitchens, kiosks, and a few takeaway outlets, Hot Dog Harbour is redefining the quick-serve model with a fresh twist.

Why Hot Dog Harbour Franchise?

• Underserved Category: While every street has a burger brand, hot dogs remain a white-space opportunity.
• Fusion Flavours: Dishes like Spicy Seoul Dog, Korean Fried Chicken Dog, Peri Peri Paneer Dog, and Tandoori Sausage Dog appeal to India’s diverse palates.
• Compact Kitchen Friendly: No deep-frying needed—just grills and toasters, making OPEX low and margins high.
• Youth-Focused Brand: Fun branding, meme-driven marketing, and spicy food challenges make it ideal for the Instagram generation.
• Excellent Delivery Menu: Packs well for Zomato/Swiggy orders with high ratings and repeat value.

Franchise Highlights

With low setup cost and fast-moving products, Hot Dog Harbour franchise is a high-velocity, youth-driven business for urban foodpreneurs.

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Conclusion

The Burger Company franchise is more than just a business — it’s a chance to ride the booming wave of India’s food revolution. With strong brand recognition, affordable investment, and a customer-centric approach, this opportunity is ideal for aspiring entrepreneurs, working professionals, or business owners looking to diversify.

Whether you’re opening in a bustling city center or a developing town, The Burger Company equips you with the tools, support, and visibility to thrive in the competitive QSR space.

Now’s the time to turn your passion into a successful, profitable venture — and serve smiles, one burger at a time.

Frequently Asked Questions (FAQs)