Starting a Lenskart franchise is an exciting opportunity to enter the fast-growing optical retail sector. With a solid brand reputation, innovative business strategies, and a growing demand for eyewear in India, Lenskart provides an excellent platform for entrepreneurs to begin their business journey.
In this blog, we’ll walk you through everything you need to know about owning a Lenskart franchise, including costs, support provided, profit margins, and the steps involved in getting started. By the end of this guide, you’ll have a clear understanding of how to embark on your franchise journey in the eyewear industry.
About Lenskart: Pioneering the Optical Industry in India
Founded in 2010 by Peyush Bansal, Lenskart revolutionized the eyewear industry by introducing a convenient, omnichannel approach to buying eyewear. This model, combining both online and offline shopping experiences, made purchasing eyeglasses, contact lenses, and accessories easier and more accessible for millions of Indians.
Today, Lenskart is one of the largest eyewear companies in India, with over 2,000 stores across the country and an ever-expanding online presence. The brand has also entered international markets, contributing to its rapid global growth.
Lenskart’s Product Range: Diversifying Eyewear for All Needs
Lenskart offers a broad spectrum of eyewear products, catering to the needs of all age groups and various preferences:
- Eyeglasses: Stylish frames and prescription lenses.
- Screen Glasses: Special glasses designed to protect eyes from digital screen blue light.
- Kids Glasses: Smaller, durable frames designed for children.
- Contact Lenses: Convenient, high-quality lenses for vision correction.
- Sunglasses: Trendy eyewear to protect eyes from harmful UV rays.
- Home Eye Tests: Professional eye testing services conducted in the comfort of your home.
Why Start a Lenskart Franchise in 2025?
Owning a Lenskart franchise offers numerous advantages for aspiring entrepreneurs. Here are some key reasons why investing in this franchise model is a great choice:
1. Brand Recognition
Partnering with an established and trusted name like Lenskart means instant recognition and customer loyalty. As one of India’s leading eyewear brands, Lenskart’s reputation will work in your favor.
2. Growing Demand for Eyewear
With increasing screen time and growing awareness about eye health, the demand for eyewear is rising. More people are now aware of the importance of eye care, creating a significant market opportunity for eyewear businesses.
3. Proven Business Model
Lenskart’s omnichannel approach, which combines online and offline sales, ensures steady revenue streams for its franchisees. With the rise of e-commerce and the company’s presence in retail stores, you can capitalize on both avenues of revenue generation.
4. Comprehensive Support System
Franchisees are provided with complete support in terms of training, marketing, inventory management, and technology integration. Lenskart’s experienced team ensures you have everything you need to run a successful store.
Is a Lenskart Franchise Profitable?
Yes, owning a Lenskart franchise can be highly profitable, provided you select the right location and manage operations effectively. Here’s why:
- High Footfall: Lenskart’s brand recognition attracts a consistent flow of customers.
- Wide Profit Margins: Eyeglasses, sunglasses, and contact lenses typically offer profit margins ranging from 25%-50%.
- Additional Services: Offering home eye tests and premium lenses can provide extra revenue streams.
- Repeat Customers: Eyewear requires regular maintenance, replacements, and upgrades, ensuring long-term customer retention.
Lenskart Franchise: Cost Breakdown and Financial Overview
The initial investment for starting a Lenskart franchise involves both capital expenditure (CapEx) and operating expenses (OpEx). Here’s a detailed breakdown:
Capital Expenditure (CapEx)
| Expense Category | Cost (INR) |
|---|---|
| Software License & Franchise Fee | ₹2,36,000 |
| Store Interiors | ₹10,00,000 |
| Branding & Signage | ₹2,70,000 |
| Technology Setup | ₹2,50,000 |
| Staff Training | ₹2,00,000 |
| Ophthalmic Equipment | ₹5,00,000 |
| Total CapEx | ₹24,56,000 |
Operating Expenses (OpEx)
| Expense Category | Monthly (INR) | Annual (INR) |
|---|---|---|
| Rent | ₹50,000 | ₹6,00,000 |
| Salaries (Manager, Optometrists, Sales Staff) | ₹85,000 | ₹10,20,000 |
| Electricity | ₹8,000 | ₹96,000 |
| Telephone & Internet | ₹3,000 | ₹36,000 |
| Marketing | ₹30,000 | ₹3,60,000 |
| Miscellaneous Expenses | ₹2,500 | ₹30,000 |
| Total OpEx | ₹1,33,500 | ₹18,70,500 |
Profit Margins and Sales Projections
A Lenskart franchise primarily earns revenue through sales commissions. Here’s an estimate of the average monthly sales and commissions:
- Prescription Eyeglasses: Selling around 250 frames at an average selling price (ASP) of ₹3,000, with a 25% margin, results in ₹1,87,500 in commission.
- Sunglasses: Selling 60 units at ₹2,000, with a 25% margin, gives a commission of ₹30,000.
- Contact Lenses: Selling 30 pairs at ₹1,000, with a 13% margin, results in ₹3,900 in commission.
Total Monthly Sales Value: ₹9,00,000
Total Monthly Commission: ₹2,21,400
Return on Investment (ROI)
The ROI on a Lenskart franchise is calculated as follows:
- Total CapEx: ₹24,56,000
- Annual Operating Expenses: ₹18,70,500
- Inventory Investment: ₹11,00,000
- Sales Commission: 30%
With the estimated yearly earnings of ₹8,50,000, the ROI on the initial investment (CapEx) is approximately 33%.
How to Apply for a Lenskart Franchise
If you’re interested in owning a Lenskart franchise, follow these steps:
- Research and Planning: Conduct thorough research on the optical industry and assess whether this opportunity suits your goals. Evaluate your financial position.
- Contact Lenskart: Visit the official Lenskart Franchise page on their website or app. You’ll find contact details, including their franchise email and phone number.
- Email: beafranchise@lenskart.in
- Contact Number: 8447897857
- Fill Out the Application: Complete the online application form with your details, including your proposed location and business experience.
- Initial Screening: Lenskart’s team will review your application. If shortlisted, they will contact you for further steps.
- Location Feasibility: A team from Lenskart will visit the proposed location for a feasibility study to ensure the site meets their standards.
- Franchise Agreement: Once the location is approved, you’ll sign the franchise agreement, detailing terms, responsibilities, and profit-sharing mechanisms.
- Store Setup: Lenskart assists with store design, inventory setup, and technology integration.
- Training and Onboarding: You and your team will undergo comprehensive training in sales, customer service, and technical operations.
- Marketing Launch: Lenskart supports the grand opening and provides ongoing marketing assistance.
- Store Operations: After launch, you’ll manage the daily store operations with continuous support from Lenskart.
Benefits of Owning a Lenskart Franchise
- Brand Power: Leverage the established trust and recognition of Lenskart.
- Advanced Technology: Use cutting-edge tools for eye testing and eyewear customization.
- End-to-End Support: From store setup to marketing, Lenskart ensures continuous support.
- Profitability: Enjoy the potential for steady and sustainable revenue streams.
Challenges of a Lenskart Franchise
- High Initial Investment: The Lenskart franchise cost might deter some entrepreneurs.
- Operational Demands: Managing inventory, customer service, and staff can be challenging.
- Competition: The eyewear sector has numerous competitors, and location is crucial to success.
Other Exciting Franchise Opportunities: Hot Dog Harbour & Sugoi Ramen
If you’re exploring food and beverage franchises alongside eyewear, Hot Dog Harbour and Sugoi Ramen offer promising ventures in India’s fast-growing quick-service restaurant (QSR) market.
Hot Dog Harbour Franchise
Hot Dog Harbour is India’s largest hotdog chain known for its unique fusion of flavors and crispy, flavorful hotdogs. With multiple outlets across Mumbai and Pune, this brand provides franchisees a proven business model with strong brand recall, supported by robust marketing and operational training.
Sugoi Ramen Franchise
Sugoi Ramen is India’s first authentic Japanese ramen brand, delighting food lovers with over 60,000 customers served across Mumbai and Pune. The brand’s cloud kitchen model ensures low overheads and scalable operations, making it an attractive franchise option for entrepreneurs keen on capitalizing on the growing demand for specialty Asian cuisine.
Both brands emphasize quality, innovation, and customer satisfaction, with comprehensive franchise support that includes site selection assistance, training, marketing, and supply chain management. These franchises are excellent choices for those interested in the vibrant food industry, offering solid ROI potential and expanding market presence.
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Conclusion: Is a Lenskart Franchise Right for You?
Starting a Lenskart franchise in 2025 offers a fantastic opportunity to tap into a growing market. With its innovative business model, strong brand presence, and comprehensive support system, Lenskart provides a profitable avenue for entrepreneurs.
However, like any business, success depends on location, operational efficiency, and commitment. If you’re ready to make the investment and follow the guidelines, a Lenskart franchise can be a lucrative business venture.
FAQs
Q. What is the Lenskart franchise cost?
A. The franchise cost is approximately ₹35-40 lakhs, including store setup, inventory, and other essential expenses.
Q. How can I contact Lenskart for franchising?
A. You can contact Lenskart at beafranchise@lenskart.in or call 8447897857.
Q. What is the profitability of a Lenskart franchise?
A. The profitability largely depends on location and operational efficiency, with potential returns of 33% ROI on the initial investment.
