How the MakeMyTrip Franchise Began in India: An In-Depth Guide

In today’s fast-paced world, travel is an essential part of life. Whether it’s for business, leisure, or exploration, the demand for travel services has skyrocketed. Among the leading names in the Indian travel industry, MakeMyTrip has earned a reputation as a pioneer and trusted brand. Established in 2000 by Deep Kalra, the brand has evolved from a modest online travel portal into a flourishing multinational with a robust presence in India.

As the travel industry continues to grow, the opportunity for aspiring entrepreneurs to tap into this market via MakeMyTrip franchises has become a lucrative venture. If you’re considering joining this ever-expanding network, this guide will walk you through the journey of MakeMyTrip’s franchise model, from its origins in India to the benefits and steps involved in owning your own franchise.

A Brief History of MakeMyTrip

The Beginning

MakeMyTrip, founded by Deep Kalra, began its journey in the United States in 2000 to cater to the travel needs of the Indian diaspora. Initially designed to help Indian-Americans book travel tickets between the U.S. and India, the platform gained early recognition due to its user-friendly interface and effective services. However, the company’s next big leap was its foray into India in 2005.

Expansion in India

In 2005, MakeMyTrip launched operations in India with a primary focus on domestic flight bookings for Indian travelers. This move capitalized on the emerging digital economy and a growing middle-class population eager to travel. The company’s success was fueled by its easy-to-use online platform and superior customer service.

As the market evolved, so did MakeMyTrip. The company expanded its offerings by adding hotel reservations, holiday packages, and even customized travel services. By 2010, MakeMyTrip became a publicly listed company on NASDAQ, marking a major milestone in its journey.

Overcoming Early Challenges

When MakeMyTrip entered India, the online services market faced several challenges:

• Skepticism Around Online Transactions: Many Indians were wary of making online payments, citing concerns over security and fraud.
• Limited Internet Access: With limited internet penetration in the early 2000s, reaching a broad audience was a significant challenge.
• Underdeveloped Infrastructure: The technology infrastructure necessary to support seamless online transactions was still in its infancy.

Despite these hurdles, MakeMyTrip’s founders managed to establish a firm foothold in the market. Through strategic marketing, innovative solutions, and an unwavering commitment to customer satisfaction, the company slowly built trust among users.

Strategic Acquisitions and Expansions

MakeMyTrip’s growth was further accelerated through acquisitions and partnerships:

• 2011: Launch of a mobile app, followed by acquiring three companies: Luxury Tours and Travels, ITC Group Hotel Travel, and ETB Group.
• 2014: MakeMyTrip invested $15 million into an innovation fund to support emerging travel startups.
• 2016: In a bid to further strengthen its market position, MakeMyTrip merged with the Ibibo Group in a strategic stock-based deal.

Today, MakeMyTrip is recognized as a leader in the Indian travel industry and continues to provide comprehensive travel services to millions of users worldwide.

Launching a MakeMyTrip Franchise in India

MakeMyTrip has made its franchise model an attractive opportunity for entrepreneurs eager to tap into the growing travel and tourism sector in India. By becoming a part of the MakeMyTrip franchise network, franchisees gain access to a renowned brand, comprehensive training, and significant marketing support.

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Steps to Own a MakeMyTrip Franchise

1. Research Financial Requirements:
   • The first step to owning a MakeMyTrip franchise is evaluating the financial commitment. Franchisees need to understand the franchise fees, royalty charges, and other associated costs. For example:
     • Tier 1 cities: Franchise fee of ₹10,00,000, with fitment costs of ₹4,00,000.
     • Tier 2 cities: Franchise fee of ₹7,50,000, with fitment costs of ₹3,00,000.
     • Tier 3 cities and small towns: Lower franchise fees and fitment costs.
2. Reach Out to MakeMyTrip:
   • Potential franchisees can contact the MakeMyTrip franchise team through their official website. It is essential to gather as much information as possible about the franchise opportunity.
3. Due Diligence:
   • Speak with current franchisees, review the franchise terms, and consult legal advisors to ensure that all aspects of the franchise agreement are understood.
4. Submit the Application:
   • Once you have performed due diligence, submit your application with the necessary documents. This will be reviewed by MakeMyTrip’s franchise team.
5. Review and Approval:
   • The franchise team will assess the application based on factors like location, finances, and alignment with MakeMyTrip’s values.
6. Sign the Agreement:
   • Upon approval, you will receive the franchise agreement. Once signed, you can begin the process of setting up your franchise.
7. Training and Support:
   • MakeMyTrip provides comprehensive training to franchisees. From booking systems to customer service techniques, the company ensures you have all the tools to succeed.
8. Launch Operations:
   • After completing training, you can officially start operations and begin offering MakeMyTrip’s travel services.

Qualifying for a MakeMyTrip Franchise

To be successful as a MakeMyTrip franchisee, you need a combination of passion, business acumen, and leadership skills:

• Passion for Travel: A deep interest in the travel industry helps you connect with customers and drive business growth.
• Business Savvy: Understanding finances, managing operations, and making strategic decisions are key to running a successful franchise.
• Leadership Qualities: As a franchise owner, you’ll need to lead a team, drive sales, and foster an excellent customer experience.
• Adaptability: The travel industry is constantly evolving. Franchisees must stay ahead of trends and embrace change.
• Understanding Local Preferences: Customizing offerings based on local tastes ensures customer satisfaction and business success.

Benefits of Owning a MakeMyTrip Franchise

Owning a MakeMyTrip franchise comes with several benefits that can lead to long-term success:

1. Brand Recognition: MakeMyTrip is a trusted name in travel, which makes it easier to attract customers.
2. Comprehensive Training and Support: MakeMyTrip provides training on operations, marketing, customer service, and technology, ensuring that franchisees are well-prepared.
3. Full Access to MakeMyTrip’s Services: Franchisees can offer a wide range of services, including flight bookings, hotel reservations, holiday packages, and more.
4. Technological Edge: The company’s robust online platform simplifies bookings, helping franchisees save time and enhance customer experience.

Investment Details

Here’s an overview of the investment required to start a MakeMyTrip franchise:

• Franchise Fee: The initial non-refundable franchise fee varies depending on the location. For Tier 1 cities, it is ₹10 lakh, with corresponding fitment costs. For smaller towns, the cost is much lower.
• Space Requirement: A typical franchise requires a space of around 300 to 500 square feet. The space should be sufficient for customer interaction, operations, and office needs.

Cost Breakdown:

• Tier 1 Cities: ₹10,00,000 (Franchise Fee), ₹4,00,000 (Fitment Cost)
• Tier 2 Cities: ₹7,50,000 (Franchise Fee), ₹3,00,000 (Fitment Cost)
• Tier 3 Cities & Small Towns: ₹3,00,000 (Franchise Fee), ₹1,00,000 (Fitment Cost)

MakeMyTrip Franchise Reviews

Positive Reviews

• Brand Reputation: MakeMyTrip is recognized as one of India’s top online travel agencies, giving franchisees a distinct advantage in the marketplace.
• Extensive Support: The company offers training, marketing strategies, and operational guidance to help franchisees succeed.
• Profit Potential: Many franchisees have reported strong earnings, thanks to the high demand for travel services.

Challenges to Consider

• Competition: The travel industry is highly competitive, and success will depend on effective marketing and customer service.
• Location: A prime location is essential to ensure the franchise attracts customers.

Franchise Opportunities with MakeMyTrip, Hot Dog Harbour, and Sugoi Ramen: A Path to Profitable Ventures

Hot Dog Harbour Franchise

Hot Dog Harbour offers a unique fast-food franchise specializing in gourmet hotdogs, including fusion flavors like Korean Fried Chicken and Spicy Seoul Hot Dog. With a proven track record and a growing customer base in Mumbai, Pune, and Hyderabad, it offers a promising business opportunity.

• Franchise Fee: ₹7,00,000
• Fitment Cost: ₹4,00,000
• Space Requirement: 200-400 sq. ft.
• ROI: 12-18 months
• Support: Comprehensive training, operational guidance, and marketing support.

Sugoi Ramen Franchise

Sugoi Ramen brings authentic Japanese ramen to India, serving high-quality broths and ingredients. It’s ideal for those passionate about international cuisine and offers a unique food experience in Mumbai, Pune, and Hyderabad.

Support: Full training, marketing, and operational assistance.
Franchise Fee: ₹8,00,000
Fitment Cost: ₹5,00,000
Space Requirement:50-450 sq. ft.

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Conclusion

A MakeMyTrip franchise offers an excellent opportunity for entrepreneurs looking to enter the travel industry. With the backing of a trusted brand, a robust support system, and a growing market for travel services, this franchise model provides the tools and resources needed for success. If you are passionate about travel, have strong business skills, and are ready to take on the challenges of the industry, this could be the perfect opportunity to build a profitable business.

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