Starting Belgian Waffle Franchise Business Opportunity

Waffles aren’t just a breakfast item anymore — they’ve taken over dessert menus across India. From malls to food courts and high-street kiosks, waffle franchises are booming, offering a sweet business opportunity to aspiring entrepreneurs. One brand stands out as the clear leader in this space: The Belgian Waffle Co.

Whether you’re a dessert enthusiast or an entrepreneur seeking a low-investment, high-ROI business model, starting a Belgian Waffle franchise could be your golden ticket.

Why Belgian Waffles Are Taking Over the Indian Dessert Scene

India’s QSR (Quick Service Restaurant) market has exploded in recent years, especially in the dessert segment. Among all, waffles are gaining exceptional traction due to:

• Their novelty and Instagrammable appeal
• Quick prep time and portability
• Vegetarian and eggless options suiting Indian palates

This shift in eating habits is exactly what The Belgian Waffle Co. capitalized on since its inception in 2015.

Overview of The Belgian Waffle Co.

Founded by Shrey Aggarwal and Alisha Shirodkar, The Belgian Waffle Co. brought the concept of on-the-go waffles to India. With a focus on affordability, quality, and wide menu options, the brand now:

• Operates 200+ stores across 50+ cities
• Offers eggless and locally suited flavors
• Has expanded into FMCG with products like waffle crisps, premixes, and spreads

Their growth story reflects how the Belgian Waffle franchise has carved a niche and built a loyal customer base across metros and tier-2 cities.

The Belgian Waffle Franchise Model: FOFO Advantage

The company follows the FOFO (Franchise Owned, Franchise Operated) model. That means:

• You own and operate the outlet
• All profits post-royalty are yours
• You get complete operational freedom

This model is ideal for driven individuals who want to build a scalable business with brand support while maintaining decision-making independence.

Belgian Waffle Franchise Cost & Models

The brand offers two investment models to suit different budgets and formats:

1. Kiosk Model

• Investment: ₹12 – ₹18 Lakhs
• Space required: 200 – 300 sq. ft.
• Ideal for: Malls, food courts, transit hubs

2. Café Model

• Investment: ₹20 – ₹25 Lakhs
• Space required: 300+ sq. ft.
• Ideal for: High-street locations, college areas, standalone QSR setups

Both models include setup costs, kitchen equipment, branding material, and initial inventory.

Royalty & Support

Royalty Fee:

A royalty of 8% – 12.5% on gross sales is charged to ensure continued brand growth and centralized marketing.

What You Get in Return:

• Site selection support
• Training programs for staff
• Marketing material and branding guidance
• Standardized recipes and inventory help
• Ongoing operations support

Why Invest in a Belgian Waffle Franchise?

Here are the top reasons why this is one of the most sought-after dessert franchises in India:

Strong Brand Recognition

Their marketing is top-notch, with high recall among Gen Z and millennials.

Award-Winning Performance

They’ve won:

• Franchisor of the Year – Dessert Category
• Most Admired Food Start-Up

Low Entry Barrier

Compared to other F&B franchises, the Belgian Waffle franchise requires low capex while offering high profit margins.

Eggless Menu

A large portion of Indian customers prefer eggless options, which the brand offers across its dessert and snack range.

Products That Make It Sell

Here’s what you’ll offer under your Belgian Waffle franchise:

🍽️ Signature Menu Offerings:

• Classic Waffles with toppings
• Waffle Sandwiches (savory and sweet)
• Waffle Sundaes
• Cold Beverages & Coffee

🛒 FMCG Line:

• Waffle Crisps – A ready-to-eat snack
• Waffle Premixes – DIY at home
• Flavored Spreads – Nutella-style sweet additions

This product variety increases AOV (average order value) and ensures year-round demand.

Franchise Setup Requirements

📍Location:

Choose high-footfall areas such as:

• Shopping malls
• High streets
• Near colleges or IT parks

🏬 Space:

• Kiosk Model: 200–300 sq. ft.
• Cafe Model: 300–500 sq. ft.

👥 Staff:

• Team Size: 2–4 employees
• Training: Provided by the company (waffle-making, service, hygiene, POS)

Who Can Apply?

You don’t need an F&B background to start. You only need:

• A passion for the food business
• Willingness to follow brand SOPs
• Investment capability of ₹12–25 Lakhs
• A location that ticks the visibility and traffic checklist

Read Also :- Top 10 Food Franchises under 10 Lakhs in India
Exploring Top 12 Fast Food Franchise Opportunities in India

How to Apply for The Belgian Waffle Franchise

Step-by-Step Application Process:

1. Visit: Official Belgian Waffle Co. Website
2. Locate the Franchise section
3. Fill the form with details like:
   • Preferred city/area
   • Background & experience
   • Investment range
4. Franchise Team Connects: You’ll receive a call or email for further evaluation and the Franchise Information Pack.
5. Meet & Sign: After due diligence, sign the franchise agreement and begin setup.

Success Tip: Why This Franchise Works

Pairing The Belgian Waffle Co. franchise with other complementary items (like bubble tea, coffee, or snacks) increases order sizes and profitability.

Sugoi Ramen’s focused single-brand strategy, backed by strong digital infrastructure and consistent brand storytelling, reflects how niche specialization and tech-driven operations are shaping the future of modern F&B franchising. Their success mirrors the Belgian Waffle Franchise model—affordable, scalable, and profitable.

Conclusion

From fluffy waffle treats to national recognition, the Belgian Waffle franchise offers a complete package for entrepreneurs. It’s affordable, backed by strong training, and comes with an already loyal customer base.

If you’re an entrepreneur hungry for success in the booming dessert business, this franchise is your golden opportunity.

FAQs About Belgian Waffle Franchise