f you’re seeking a low-risk, high-demand franchise opportunity in India’s thriving F&B sector, look no further than the Chaaswala franchise. As the health-conscious consumer movement accelerates in 2025, Indian entrepreneurs are turning to brands that combine tradition, affordability, and scalability — and Chaaswala is leading that charge.
In this detailed blog, we’ll cover everything you need to know about starting a Chaaswala franchise — including its investment structure, profitability, business model, brand vision, and franchise support. We’ll also compare it with two other top-performing food franchise models — Hot Dog Harbour and Sugoi Ramen — so you can make a smart, informed investment decision.
What is Chaaswala?
Chaaswala is an emerging Indian beverage franchise brand that specializes in selling premium-quality chaas (buttermilk) and other derivative dairy beverages. Launched in 2015 by Jatin Patel, the brand grew out of the iconic Patel Dairy Products Pvt Ltd, which was started in 1994 by his mother, Savitaben Patel, in Gujarat.
Over time, chaas became the dairy shop’s most popular product, sparking the idea of turning it into a dedicated health drink brand. Chaaswala was created with one core belief: India needs a healthy, probiotic-rich alternative to sugar-laden soft drinks, and chaas is the answer.
Why Invest in a Chaaswala Franchise in 2025?
Starting a Chaaswala franchise isn’t just a business — it’s a movement. Here’s why it makes perfect sense for 2025:
✅ Booming Demand for Healthy Beverages
The Indian beverage market is experiencing a major shift. Consumers, especially millennials and Gen Z, are looking for nutritious, natural, and gut-friendly drinks. Buttermilk checks all the boxes.
✅ Low Startup Cost, High Returns
With a starting investment of just ₹15–16 lakhs, Chaaswala is accessible to first-time entrepreneurs and local investors looking for quick ROI.
✅ No Royalty Model
Unlike most food franchises, Chaaswala does not charge royalty fees, which increases your profit margin from day one.
✅ High Footfall Locations
Chaaswala outlets typically operate in areas with heavy footfall — near colleges, offices, railway stations, and shopping areas — giving you constant organic traffic.
Brand Vision & Mission
Vision
To become India’s go-to traditional beverage brand, offering healthier alternatives to modern sugary drinks.
Mission
To build over 200+ outlets across Gujarat and pan-India by the end of 2025, while promoting chaas as a mainstream, daily refreshment.
Chaaswala Franchise Models
1. FOFO (Franchise Owned Franchise Operated)
| Parameter | Detail |
|---|---|
| Area Required | 250–300 sq.ft. |
| Investment | ₹15–16 Lakhs |
| Franchise Fee | ₹2.5–5 Lakhs |
| Setup Cost (Including F&F) | ₹12–13 Lakhs |
| Monthly Working Capital | ₹85,000 |
| Royalty | None |
| ROI Period | 18–24 months |
| Staff Required | 2 |
| Monthly Rent Estimate | ₹45,000 |
This model is perfect for individuals who want to run their own business with brand support.
2. FICO (Franchise Investment Company Operated)
| Parameter | Detail |
|---|---|
| Investment | ₹70–90 Lakhs |
| No. of Outlets | 5+ cluster |
| Area per Outlet | 300+ sq.ft. |
| Payout Model | Fixed Quarterly or Revenue Share |
| Agreement Term | 4 years |
Ideal for serious investors or business groups looking for multi-unit ownership.
Franchise Support by Chaaswala
When you invest in a Chaaswala franchise, you receive comprehensive business support from day one.
Site Selection & Evaluation
- Location guidelines
- Demographic research
- Footfall analysis
Training & SOPs
- 10-day training session for staff
- Standard Operating Procedures for outlet operations
- On-site training support during pre-launch
Marketing & Promotions
- Online campaigns, influencer marketing
- BTL activities such as hoardings, samplings
- Listing support on Zomato/Swiggy
Technology & ERP
- POS software for billing and inventory
- ERP dashboard for business analysis
- CRM integration to track repeat customers
Profitability & ROI
| Revenue Metric | Estimate |
|---|---|
| Monthly Sales | ₹2.5–3.5 Lakhs |
| Monthly Expenses | ₹1.5–2 Lakhs |
| Net Profit | ₹75K–1.2 Lakhs |
| Payback Period | 18–24 months |
| Average Profit Margin | 27% |
These figures can vary depending on your outlet’s location and daily footfall, but most franchisees report break-even within 20 months.
What Makes Chaaswala Unique?
✅ Rooted in Indian culture
✅ Low CapEx, high margin
✅ Non-seasonal beverage (sold all year)
✅ No royalty = higher profits
✅ Scalable model with proven success
How Does It Compare to Hot Dog Harbour Franchise?
While Chaaswala leads in the healthy beverage category, some entrepreneurs might consider QSR franchises for quicker footfall and impulse purchases. One such standout brand is Hot Dog Harbour.
🔥 About Hot Dog Harbour
Hot Dog Harbour is India’s fastest-growing hot dog QSR brand, serving bold, indulgent, American-inspired hotdogs with a desi twist. Operating in Mumbai, Pune, and Hyderabad, the brand is known for unique offerings like:
- Captain’s Classic Dog
- Schezwan Chicken Hot Dog
- Korean Fried Chicken Dog
📦 Investment & Model
| Area | 250–300 sq.ft.
| Investment | ₹14–18 Lakhs
| Franchise Type | FOFO
| ROI Period | 15–18 months
| USP | High-order volume on Swiggy/Zomato
Verdict: If you’re looking for a modern fast-food franchise with quirky branding and strong Swiggy demand, Hot Dog Harbour is a high-margin option.
How Does Chaaswala Compare to Sugoi Ramen Franchise?
Looking to explore international food franchise opportunities? Look no further than Sugoi Ramen — India’s first authentic Japanese ramen cloud kitchen.
About Sugoi Ramen
Sugoi Ramen brings Japan to India with rich, flavorful bowls of ramen made with slow-cooked broth, fresh veggies, and premium proteins.
Best-selling variants include:
- Spicy Chicken Ramen
- Prawns Teriyaki Ramen
- Tofu Vegan Ramen
Franchise Details
| Format | Cloud Kitchen / Takeaway
| Investment | ₹16–20 Lakhs
| Area | 200–250 sq.ft.
| Break-even | 15–20 months
| USP | High-order value and niche appeal
Verdict: Sugoi Ramen is a premium concept perfect for Tier 1 cities where young urban customers love global flavors.
How to Apply for a Chaaswala Franchise
Here’s a quick guide to get started:
- Submit Franchise Application – Fill out the inquiry form on the official website or through a verified consultant like FranchiseKhoj.
- Pre-Screening Call – Brand team will assess your location, investment capacity, and interest level.
- Agreement & Payment – Sign the 10-year agreement and initiate the setup process.
- Outlet Setup – Interiors, equipment, branding support.
- Staff Training & Go Live – Soft launch with branding support.
Read Also :- The Ultimate Guide to Sreeleathers Franchise: Costs, Requirements, and Profits
Tea Time Franchise Cost in India (2025 Guide): Investment, Profit & Application Process
Final Thoughts: Is the Chaaswala Franchise Right for You?
If you want a culturally-rooted, low-risk, and high-demand franchise business in 2025, then Chaaswala is a top-tier option. With its scalable model, simple operations, and strong customer love, it offers a brilliant path to entrepreneurship in the Indian F&B sector.
Still exploring? Compare it with high-energy brands like Hot Dog Harbour (QSR fast food) or Sugoi Ramen (premium Japanese cuisine). All three brands operate on strong franchise principles, offer franchisee support, and are well-aligned with 2025 consumer trends.
Frequently Asked Questions (FAQs)
Q1. Is Chaaswala a profitable business?
Yes. With a 27% profit margin and no royalty model, it’s one of the most ROI-positive beverage franchises.
Q2. Can I get a Chaaswala franchise outside Gujarat?
Yes. Chaaswala is now expanding across India in 2025 — with opportunities in metro and Tier 2 cities.
Q3. Does the brand provide raw materials?
Yes. All base ingredients and key raw materials are provided centrally to ensure consistency.
Q4. Is there a marketing cost involved?
The brand handles macro-level marketing. You might incur small local promotional costs.
