How to Get a Haldiram’s Franchise in India: Cost, Requirements, and How to Apply

Haldiram’s, a name synonymous with savory snacks and sweets, has become a household favorite not just in India but internationally as well. The brand, which started as a small business in Bikaner, has grown into a large chain with numerous outlets across India. If you’re considering investing in the food industry, a Haldiram’s franchise can be an exciting and profitable opportunity. This guide will explore the cost, requirements, and application process for getting a Haldiram’s franchise in India.

Why Choose Haldiram’s Franchise?

Haldiram’s is one of the leading players in the Indian food industry, boasting a wide array of products, from traditional sweets to snacks that cater to the contemporary palate. With over 80 years of heritage, the brand enjoys strong consumer loyalty and a well-established supply chain.

The major advantages of owning a Haldiram’s franchise include:

• Brand recognition: The brand is instantly recognizable and attracts a steady stream of customers.
• Diverse product offerings: From sweets to namkeen, Haldiram’s covers a wide range of tastes, ensuring consistent footfall.
• Proven business model: With established SOPs (Standard Operating Procedures), franchises have a roadmap for operational success.
• Marketing support: Haldiram’s corporate team provides franchisees with support in marketing and promotional activities, ensuring continued business growth.

Haldiram’s Franchise Cost

The cost to open a Haldiram’s franchise can vary depending on the type of outlet and the location. However, generally, the investment required for a Haldiram’s franchise ranges from INR 1 crore to INR 4 crore. This includes expenses such as infrastructure, equipment, initial stock, and franchise fees. The ongoing royalty fee charged by Haldiram’s is typically around 2-3% of your sales revenue.

Types of Haldiram’s Franchise Outlets

Haldiram’s offers different types of franchise formats depending on location, space, and investment capacity. The main options include:

1. Quick Service Restaurant (QSR): A compact setup suitable for high-footfall areas like malls and food courts. The investment for a QSR outlet is lower, typically starting from INR 1 crore.
2. Casual Dining Restaurant (CDR): Larger outlets with seating arrangements, offering a more comprehensive dining experience. These outlets require more significant investment, ranging from INR 2 to 4 crore, depending on the size and location.
3. Kiosk Model: These are small outlets in bustling areas where customers can buy snacks and sweets on the go. Investment for kiosks starts at INR 50 lakh.

Requirements for Haldiram’s Franchise

Before applying for a Haldiram’s franchise, it’s essential to meet specific prerequisites:

1. Space Requirement: For a QSR outlet, the minimum space required is around 500 to 1000 sq. ft. For a full-fledged casual dining restaurant, the space required ranges between 1500 to 2000 sq. ft. Kiosks, on the other hand, require a much smaller area, usually around 250 sq. ft..
2. Location: Haldiram’s outlets need to be in high-traffic locations such as malls, commercial complexes, or busy marketplaces. Location approval is critical, as the brand ensures that the franchise is established in a prime area to attract maximum footfall.
3. Experience: While prior experience in the food industry is an advantage, it is not mandatory. However, Haldiram’s does prefer franchisees with sound business acumen and a passion for hospitality.
4. Financial Standing: Potential franchisees must be financially stable and able to support the initial investment and the ongoing operational expenses until the franchise becomes profitable.

How to Apply for a Haldiram’s Franchise

The process for applying to become a Haldiram’s franchisee involves several steps:

1. Submit an Application: Start by visiting Haldiram’s official website or contacting their corporate office to express your interest in opening a franchise. You’ll be required to fill out an application form with details about your location, business experience, and financial capabilities.
2. Franchise Proposal Review: Once your application is submitted, Haldiram’s corporate team will review it to ensure that you meet the necessary requirements.
3. Location Approval: If your application is approved, the next step involves selecting a location. Haldiram’s team will conduct a thorough assessment of the proposed location to evaluate its potential for success.
4. Agreement Signing: After the location is approved, you’ll enter into a franchise agreement with Haldiram’s, outlining the terms and conditions of the partnership.
5. Setup and Training: Haldiram’s provides comprehensive training to franchisees and their staff, covering everything from product preparation to customer service. They also help with the outlet’s design and setup, ensuring it meets their standards.

FAQs