Frequently Asked Questions (FAQ)
Clear answers to everything founders, creators and restaurant owners ask before joining CKaaS. If you’re thinking “Is this model right for my brand?”-this page is for you.
Understanding CKaaS
Before anything else, it’s important to understand what CKaaS actually is-and how it changes the way food brands are launched and operated.
Q1. What exactly is CKaaS?
You bring the brand. We run the kitchen.
CKaaS (Cloud Kitchen as a Service) is a managed model where Grow Kitchen handles the kitchen, staff, infrastructure, and daily operations, while you own and control the brand, menu, pricing, and growth.
Think of it as an operations engine, not a franchise.
Q2. How is CKaaS different from a franchise?
Simple difference: you own everything.
- No royalties
- No revenue share
- No brand control by us
- Fixed monthly fee only
You decide pricing, recipes, discounts, and brand direction. We execute operations.
Q3. How is CKaaS different from opening my own cloud kitchen?
Opening your own kitchen usually means:
- ₹5-7 lakh setup
- Hiring & managing staff
- Compliance & licenses
- 3-6 months before first order
With CKaaS:
- Go live in 7-14 days
- No capex
- No daily ops headache
- Predictable monthly cost
Q4. Who owns the brand, recipes, and IP?
You do. 100%.
- Brand name
- Recipes
- Menu
- Packaging
- Customer relationship
- Aggregator restaurant IDs
Grow Kitchen has zero ownership or revenue claim.
Q5. What does Grow Kitchen handle?
We manage everything inside the kitchen, including:
- Trained kitchen staff (salary, compliance, accommodation)
- Cooking & order execution
- SOPs and training
- Rent, electricity, water
- Shared kitchen equipment
- Hygiene, pest control, audits
- Premises licenses & compliance
- Aggregator onboarding & backend ops
These are shared resources, which keeps your cost low.
Q6. What is the client responsible for?
You handle:
- Raw material sourcing
- Packaging & branding
- Menu pricing, discounts & offers
- Marketing & ads
- Brand-related licenses (trademark, etc.)
Anything outside this can be discussed clearly upfront.
Q7. What is the cost of CKaaS?
Straightforward pricing. No surprises.
- One-time setup fee: ₹1,00,000 + GST (Per brand, per location-paid once)
- Monthly operating fee: ₹35,000 + GST (Per brand, per location)
Annual escalation: 5%
No hidden charges. No revenue share.
If you launch 3+ brands or locations, preferential pricing applies.
Q8. Is ₹35,000 really all I pay?
That’s the CKaaS fee for infra, staff, and operations.
Like any delivery brand, you’ll still have:
- Raw material cost
- Packaging Cost
- Swiggy/Zomato commissions
- Marketing budget
We help you build a clear P&L, so numbers make sense before launch.
Q9. When does billing start?
After your FSSAI license is issued, we mutually decide on the start date feasable to both parties. All payments are calculated from that date
- Payments are monthly & in advance
- Calendar-month billing
- Mid-month starts are pro-rata
- Any advance paid earlier is adjusted
Q10. How fast can I go live?
- 7-14 days not above 30 days if infra already exists
- Slightly longer for new zones
Time is used for:
- Menu finalisation
- Recipe alignment
- Staff training
- Aggregator onboarding
Q11. What cities do you operate in?
Currently live:
- Mumbai: Mahim, Bhandup, Powai
- Pune: Kothrud, Wadgaon Sheri, Sukrawar Peth
Upcoming: Thane, Navi Mumbai, PCMC
Q12. Can I launch in multiple cities or kitchens?
Yes-but we usually recommend:
- 1. Start with 1-2 kitchens
- 2. Stabilise ratings & unit economics
- 3. Replicate the winning playbook
Scaling is easier when one kitchen works well.
Q13. Do you accept all types of cuisines?
Most-yes.
We closely evaluate brands that need:
- Special equipment
- Complex prep
- Rare ingredients
- High training effort
If risk is high, we’ll suggest simpler or hybrid versions to protect downside.
Q14. Can I visit the kitchen before signing?
Absolutely. We encourage it.
You can:
- Walk the floor
- Meet the team
- See multiple brands operating together
Many founders decide after seeing real operations.
Q15. Who handles cooking and daily prep?
Our kitchen team does-strictly as per your SOPs.
You define the standard.
We execute it daily.
Q16. How do you ensure hygiene and food safety?
We follow strict systems:
- Daily cleaning & SOPs
- Temperature logs
- FIFO inventory
- Weekly audits
- Central ops monitoring
We run our own brands from the same kitchens-standards are identical.
Q17. Who is responsible if something goes wrong?
- Ingredient quality & packaging: Client
- Kitchen hygiene & execution: Grow Kitchen
Clear responsibility = no blame games.
Q18. What about bad Swiggy/Zomato reviews?
Most negative reviews come from:
- Food quality
- Packaging issues
You control:
- Review replies
- Refunds
- Disputes
- Offer strategy
We help optimise, but final control stays with you.
Q19. Who receives Swiggy/Zomato payouts?
Directly to your bank account.
Grow Kitchen has no access or intervention in your sales or payouts.
Q20. Will my data and recipes stay confidential?
Yes
We only need:
- Menu
- Cooking method
- Equipment needs
No costing, sourcing, or secret recipes required.
NDAs can be signed if needed (cost borne by client).
Q21. Will I share the kitchen with competitors?
We avoid menu-level conflicts.
- Common items (like fries) may overlap
- No raw material or packaging is shared
- Brand segregation is strict
Q22. What are kitchen operating days and hours?
- We do aim for 365 days of operation, but on safer side we commit to 28 operational days/month
- 1 day reserved for deep cleaning or maintenance
- Timings depend on local zoning rules, sales, season, etc
If shutdown exceeds 2 days, time extension is provided.
Q23. What if sales are low?
We don’t panic-we optimise.
Options include:
- Menu tweaks
- Pricing correction
- Offer strategy
- Location change (if available)
If it still doesn’t work, you can exit cleanly.
Q24. Is there an exit clause?
There is a 0ne year lock-in under which brand nneds to stay operational. Post 365 days or under extreme duress, we allow exit with 30 day notice
You’re free to:
- Move to your own kitchen
- Pause or shut the brand
- Pivot to a new concept
No lock-in traps.
Q25. What if Grow Kitchen shuts down operations?
We will:
- Offer an alternate kitchen, or
- Help you set up independently
If neither works for you, you may exit.
No refunds apply.
Q26. Do you help with marketing and branding?
Yes-via trusted partners.
Support includes:
- Branding & packaging
- Photoshoots
- Social media
- Performance marketing
- Influencer campaigns
Vendor introductions are free.
Active involvement is charged only if agreed upfront.
Q27. Can I run multiple brands with CKaaS?
Yes. Many founders run 2-5 brands from one kitchen.
Done right, this:
Q28. How do we get started?
- Share your menu / idea
- Feasibility review a.Cuisine sales in that area
- Clarification call a.Raw Material sourcing
- Contract signing and Payment
- Launch Preparation a.Aggregator Registration
- Go-live in ~15-30 days
- Review after 30 days of operation a.Menu Tweaks
b.Menu Complexity
b.Preparation Time
b.Training of Staff
c.Equipment Line-up
d.Raw Material Line-up
b.Pricing Strategy
c.Discount Strategy
d.Marketing
Final Note
We dislike commercial surprises as much as you do. If something costs extra, it’s discussed before, not after.
Still have questions?
Our team is happy to walk you through the full CKaaS model, run numbers for your cuisine, and map out a realistic launch plan for your brand.
One WhatsApp conversation is usually enough to understand if CKaaS is the right fit for you.
WhatsApp Our TeamGetting Started
You don’t need a 50-page deck to begin. A clear idea and basic menu direction are enough for us to start building your CKaaS launch plan.
Q5. What do I need to start with CKaaS?
Just these four things:
- Brand idea or cuisine direction
- Basic menu inspiration
- Your vision (premium, budget, healthy, fusion, etc.)
- Your growth goals
We handle everything else — SOPs, costing, recipe setup, staff training, tastings and onboarding.
Q6. How fast can my brand go live?
Most brands launch within 7–14 days, depending on:
- Menu finalisation
- Recipe approvals
- Packaging readiness
- Aggregator onboarding
We guide you step by step so the process doesn’t stretch unnecessarily.
Q7. What cities do you operate in?
Currently live in:
- Mumbai: Mahim, Bhandup, Powai
- Pune: Kothrud, Wadgaon Sheri, Sukrawar Peth
Upcoming: Thane, Navi Mumbai, PCMC.
Q8. Do I need to visit the kitchen to start?
Not necessary. We can manage everything remotely if you prefer.
Tastings can be done in-person or via recorded prep sessions with detailed feedback, so your time isn’t blocked by travel.
Pricing & Money
No hidden math, no royalty surprises. CKaaS runs on a flat monthly fee so you can plan properly and let your marketing upside stay with you.
Q9. What is the monthly fee?
Pricing starts at ₹35,000/month per brand per kitchen.
The final fee depends on:
- Cuisine
- Menu complexity
- Kitchen count
- Required prep systems
- Additional services (branding, marketing, etc.)
Q10. Is the fee really fixed?
Yes. The CKaaS fee is a fixed monthly amount.
There is no revenue share, no royalty and no percentage cut from your sales. If your brand performs well, that upside stays with you.
Q11. What is included in the fee?
A full operational backend, including:
- Kitchen space
- Trained staff
- Utilities (electricity, water, gas split)
- Hygiene and cleaning
- Order execution and dispatch
- Basic inventory management
- WhatsApp updates and reporting
- Swiggy/Zomato handling
Q12. Are there any lock-ins?
Typically there is a 3-month commitment, depending on your menu and kitchen requirements.
This gives enough time for your brand to launch, stabilise and gather real data before making decisions.
Operations & Daily Work
Once your brand is live, the kitchen needs to run like a machine-every day, every shift. That’s the part we take off your plate completely.
Q13. Who handles daily food prep & cooking?
Our team does. We follow your SOPs, recipes and brand guidelines to keep every order consistent.
Your brand sets the standard — our operations team executes it daily.
Q14. Who manages inventory?
We manage daily inventory, quality checks and ingredient prep.
You get weekly reports and alerts for shortages so you always know what’s happening with your raw material.
Q15. How do you ensure hygiene & quality?
We run:
- Daily deep cleaning
- Food safety SOPs
- Temperature logs
- FIFO inventory practice
- Weekly audits
- Central operations oversight
We run kitchens for our own brands too — the same standards apply to you.
Q16. How do you handle Swiggy & Zomato?
We manage:
- Onboarding
- Menu setup
- Photo uploads
- Offer setup
- Store status and cancellations
- Responses to reviews
- Weekly performance optimisation
Menu, Branding & Growth
A profitable food brand is built on the right menu, strong branding and a clear growth system. CKaaS helps you with all three.
Q17. Can you help with menu planning?
Yes — we develop:
- Menu structure
- SKUs
- Pricing and AOV strategy
- Prep flow and SOPs
- Costing sheets
We create menus that work on delivery, not just on paper.
Q18. Do you help with branding and packaging?
Yes. We can support with:
- Logo
- Brand colors
- Menu design
- Packaging options
- Photoshoot guidance
- Social media basics
The aim is to make your brand instantly recognisable and trustworthy on food apps and online.
Q19. Do you offer marketing support?
Yes — available as an add-on based on your needs:
- Instagram content
- Influencer collaborations
- Performance marketing
- SEO
- Swiggy/Zomato offer strategy
- Monthly reporting
Scaling & Growth
Once your brand works in one kitchen, the real game begins-how to grow to more orders, more zones and even more brands without increasing chaos.
Q20. Can I scale to more kitchens?
Yes — once your brand hits stable order volume, we help you expand to 2, 3 or more kitchens.
We plan expansion based on demand, pin codes and operational readiness — not guesswork.
Q21. Can I run multiple brands with CKaaS?
Yes. Many founders run 2–5 brands from the same kitchen with optimised SKUs and shared prep.
This increases overall revenue without dramatically increasing complexity or staff count.
Q22. What happens if my brand doesn’t work?
We help you:
- Adjust menu
- Improve pricing
- Improve aggregator performance
- Try new SKUs
- Run local offers
- Fine-tune prep times
Our goal is to fix the system, not shut it down. If it’s still not a fit, we help you close or pivot cleanly.
Legal & Ownership
Your brand, your recipes, your intellectual property. CKaaS is the engine-not the owner.
Q23. Is my recipe safe with CKaaS?
Yes — all recipes and intellectual property remain fully yours.
We sign NDAs on request and implement internal controls so your recipes stay protected.
Q24. Will I get GST reports and invoices?
Yes — monthly reports, staff breakdown and service invoices are provided to keep your books clean and clear.
Q25. What happens if I want to exit CKaaS later?
You can shift your brand to your own facility anytime.
We hand over:
- Recipes
- SOPs
- Staff flow
- Vendor details (if needed)
- Operational logs
Your brand remains 100% yours. CKaaS is simply the launchpad and operating system.
Still have questions?
Our team is happy to walk you through the full CKaaS model, run numbers for your cuisine, and map out a realistic launch plan for your brand.
One WhatsApp conversation is usually enough to understand if CKaaS is the right fit for you.
WhatsApp Our Team