The Indian food service industry is booming. With rapid urbanization, rising disposable incomes, and a growing appetite for quick and innovative meals, Quick Service Restaurants (QSRs) are on the rise. As of 2025, the global food industry is projected to hit $962.27 billion, growing at a CAGR of 6.76%. India’s own QSR market is expected to reach a whopping $38.71 billion by 2029.
Among the rising stars of India’s QSR scene is Wow Momo, a homegrown success story built around the beloved momo. With 680+ outlets and a cult-like fanbase, many entrepreneurs are eager to join their journey. But how exactly can you own a Wow Momo franchise in India? Let’s dive into the cost, profits, application process, and future prospects.
The Wow Momo Success Story
| Detail | Information |
|---|---|
| Founders | Sagar Daryani and Binod Homagai |
| Founded | August 29, 2008 |
| Origin | Kolkata, started as a small kiosk |
| Popular Items | Cheese Momos, Moburg (momo-burger), Butter Masala Momos |
| Total Outlets (2025) | 680+ across 25+ Indian cities |
| Projected FY25 Revenue | ₹625 crore |
| Target Revenue by 2027 | ₹1,200 crore |
Wow Momo is more than just a momo brand—it’s an innovation-driven food tech company redefining Indian street food with global appeal. From introducing the Moburg to launching Wow China as a sister brand, Wow Momo’s journey is a testament to passion, smart branding, and constant reinvention.
Why Choose a Wow Momo Franchise?
If you’re looking to invest in a food franchise in India, here’s why Wow Momo should be at the top of your list:
✅ Strong Brand Identity
With over 680 locations, Wow Momo has national-level recognition and a loyal customer base.
✅ Innovative Product Line
From chocolate momos to momo sizzlers, Wow Momo constantly introduces unique offerings to keep customers excited.
✅ Low Initial Investment
Compared to global QSR franchises, Wow Momo offers a much lower entry barrier.
✅ No Royalty Fees
Unlike other brands, Wow Momo doesn’t charge monthly royalties—maximizing your profit margin.
✅ Rapid ROI
Franchisees typically see returns within 8–10 months of operations, depending on the location and performance.
Wow Momo Franchise Cost in India (2025)
Here’s a breakdown of the estimated Wow Momo franchise investment:
| Category | Amount |
|---|---|
| Franchise Fee | ₹25,000 + GST (one-time) |
| Setup Cost | ₹5–10 lakhs |
| Initial Inventory | ₹2–4 lakhs |
| Working Capital | ₹5 lakhs |
| Total Investment | ₹8–20 lakhs |
| Royalty | None |
| Franchise Term | 3 years (renewable) |
💡 Note: As of 2025, Wow Momo does not offer traditional entrepreneur franchise models—all stores are company-owned. However, if the model reopens, these figures offer a reasonable benchmark.
Profit Potential & ROI
One of the biggest draws of a Wow Momo franchise is its attractive profit margin and quick breakeven.
| Metric | Estimate |
|---|---|
| Profit Margin | 40–50% |
| Monthly Profit | ₹1–2 lakhs |
| Return on Investment (ROI) | 8–10 months |
| Average Sales | ₹5–8 lakhs/month (location dependent) |
These figures may vary based on footfall, menu pricing, and operational efficiency—but the potential remains strong.
Franchise Eligibility Criteria
Before you apply, ensure you meet the basic requirements:
- ✅ Age: 21 years and above
- ✅ Education: Minimum 10th pass
- ✅ Financial Capacity: ₹8–20 lakh investment + monthly operational buffer
- ✅ Commitment: 2-month training program and hands-on outlet management
- ✅ Experience: Not mandatory, but food or retail experience is a plus
Required Documents
To apply for a Wow Momo franchise, keep these documents ready:
- PAN Card, Aadhar or Passport (ID Proof)
- Rental Agreement or Utility Bill (Address Proof)
- Bank Statements / ITR (Financial Proof)
- Business Plan
- Passport-size photographs
- GST Registration
- FSSAI License
- NOC from landlord (if applicable)
Application Process
If Wow Momo opens its franchise program, here’s a standard application process to expect:
- Visit the official website – www.wowmomo.com
- Fill out the “Contact Us” or franchise interest form
- Wait for a callback or email for screening
- If shortlisted, attend a virtual/in-person discussion
- Undergo site inspection
- Finalize legal agreements and undergo 2-month training
📢 As of now (2025), Wow Momo operates on a company-owned model. Keep an eye on their updates or reach out to express interest for future expansion.
Location & Space Requirements
Ideal locations for Wow Momo include:
- 250–300 sq. ft. retail space
- High footfall zones – malls, IT parks, markets, colleges
- Strong delivery radius with aggregator presence
- Street visibility and walk-in potential
Menu Offerings at Wow Momo
Franchisees can offer a rich variety of products such as:
- Classic steamed & fried momos
- Cheese, Butter Masala, Tandoori, and Chocolate Momos
- Moburg (Momo Burger)
- Thukpa & Fried Rice
- Momo Sizzlers & Platters
- Ice Tea, Beverages & Desserts
This diverse menu helps attract both casual diners and foodies looking for something new.
Wow Momo vs Other QSR Franchises in India
| Brand | Initial Investment | Franchise Fee | Royalty | ROI Period | Avg. Space |
|---|---|---|---|---|---|
| Wow Momo | ₹8–20 lakhs | ₹25K + GST | None | 8–10 months | 250–300 sq. ft. |
| Domino’s | ₹1–2 crores | ₹10–15 lakhs | 5.5% | 3–4 years | 800–1000 sq. ft. |
| McDonald’s | ₹2–3 crores | ₹30 lakhs | 4% | 5–7 years | 1500–2000 sq. ft. |
| Burger King | ₹2–3 crores | ₹25–35 lakhs | 5–6% | 3–5 years | 1000–1200 sq. ft. |
Wow Momo’s affordability, faster ROI, and minimal space requirements make it a more accessible choice for first-time entrepreneurs.
Pros & Cons of Owning a Wow Momo Franchise
✅ Pros:
- Strong Indian brand
- Low investment and quick ROI
- Innovative menu and high margins
- No royalty burden
- Full training and operational support
⚠️ Cons:
- Limited availability (no franchise currently offered)
- High competition in QSR space
- Operational success highly location-dependent
- Niche product appeal (momo-focused)
Other Promising Food Franchise Opportunities in India (2025)
While Wow Momo is a great entry point into the QSR space, it’s not the only exciting food franchise out there. If you’re looking to tap into youth-centric, trend-driven, or Asian cuisine brands, here are two rising franchise stars you should explore:
🔥 Hot Dog Harbour – India’s Fastest-Growing Hot Dog Chain
| Feature | Details |
|---|---|
| Franchise Investment | ₹7–15 lakhs |
| Breakeven Period | 15–20 months |
| Specialty | Loaded hot dogs, Korean-style fried dogs, and spicy Indian fusions |
| Unique Point | Only dedicated hot dog brand scaling nationally |
| Ideal Location | College zones, malls, high-footfall takeaway zones |
| Royalty | 7% (Limited-time franchise model) |
With over 83,000+ customers served across Mumbai and Pune, Hot Dog Harbour is India’s first youth-focused hot dog brand, combining global flavor trends with Indian tastes. Known for quirky marketing and bold flavors, it’s perfect for franchisees targeting Gen Z and college markets.
👉 Explore Hot Dog Harbour Franchise
🍜 Sugoi Ramen – Authentic Japanese Ramen Brand
| Feature | Details |
|---|---|
| Franchise Investment | ₹10–18 lakhs |
| Breakeven Period | 15–20 months |
| Specialty | Authentic Japanese ramen, vegan options, Japanese broths |
| Unique Point | India’s first scalable ramen cloud kitchen brand |
| Ideal Location | Cloud kitchens, food courts, urban youth zones |
| Royalty | 7% for first year |
Sugoi Ramen has redefined the ramen scene in India with its commitment to traditional Japanese flavors, handcrafted broths, and vibrant branding. With 60,000+ bowls sold in the last year and delivery-focused operations in Mumbai and Pune, it’s an ideal low-CAPEX, high-margin cloud kitchen franchise.
👉 Explore Sugoi Ramen Franchise
These brands offer affordable investment, modern menus, and rapid ROI potential, making them excellent alternatives or additions to your food franchise portfolio in 2025.
Read Also :- Best Franchises for Small Towns: Unlock Your Business Potential with GrowKitchen.com
Top 10 Profitable Food Franchise Opportunities in India
Final Thoughts
Whether you’re a seasoned food entrepreneur or just getting started, Wow Momo stands out as one of India’s most compelling food business opportunities. Its success story, scalable model, and low-cost entry make it ideal for those eyeing India’s QSR boom.
That said, since the brand currently operates company-owned stores only, interested partners should stay updated via their official site or reach out directly for future partnership opportunities
FAQs
Q1. Can I start a Wow Momo franchise in 2025?
Currently, Wow Momo does not offer franchise opportunities. All outlets are company-owned.
Q2. What is the investment required for Wow Momo?
Estimated total investment ranges between ₹8–20 lakhs (if the franchise opens in the future).
Q3. Is Wow Momo profitable?
Yes, expected profit margins are 40%–50%, with potential monthly profits of ₹1–2 lakhs.
Q4. How long is the franchise agreement?
Typically, 3 years, renewable based on performance.
Q5. How do I apply?
Visit wowmomo.com and fill out their contact form to express your interest.
