Menu Engineering: The Secret to a Profitable Restaurant Menu.

Items are categorized as Stars, Plow Horses, Puzzles, and Dogs.

Highlight Stars on the menu to increase sales.

Adjust prices or portions for Plow Horses to enhance profitability.

Market Puzzles to improve their popularity.

Consider removing or updating Dogs on the menu.

Regularly update menus to match customer preferences.

Use technology such as POS systems for data-driven decisions.

Use seasonal and local ingredients to reduce costs and appeal to customers.