Jewellery has always held a special place in Indian culture — a symbol of heritage, celebration, and luxury. Among the myriad jewellery brands, Kalyan Jewellers stands tall as one of the largest and most trusted names in the country. Since its inception in 1993 in Thrissur, Kerala, Kalyan Jewellers has expanded rapidly and today boasts over 277 outlets (both company-owned and franchise stores) nationwide.
If you’re an aspiring entrepreneur looking to enter the lucrative jewellery retail business, owning a Kalyan Jewellers franchise can be a highly rewarding opportunity. Leveraging a powerful brand, exquisite designs, and a strong customer base, this franchise model offers steady growth potential backed by expert operational support.
In this detailed guide, we will explore everything you need to know about the Kalyan Jewellers franchise — from costs, investment requirements, earnings potential, prerequisites, application process, pros & cons, to FAQs. This comprehensive blog is designed to empower you with insights to make an informed decision about starting your Kalyan Jewellers franchise in 2025.

Table of Contents
- About Kalyan Jewellers: Brand Overview
- Kalyan Jewellers Franchise Overview
- Investment & Cost Breakdown
- Profit Margins and Earnings Potential
- Prerequisites to Open a Franchise
- Step-by-Step Franchise Application Process
- Advantages of Owning a Kalyan Jewellers Franchise
- Challenges & Considerations
- Conclusion
- Frequently Asked Questions (FAQs)
About Kalyan Jewellers: Brand Overview
Founded in 1993 by T.S. Kalyanaraman in Thrissur, Kerala, Kalyan Jewellers has emerged as a powerhouse in the Indian jewellery industry. Over nearly three decades, the brand has grown exponentially from a single showroom to a massive chain of over 277 outlets across the country.
What Sets Kalyan Jewellers Apart?
- Strong Legacy & Trust: More than 30 years of rich heritage paired with transparent pricing and authentic jewellery.
- Celebrity Endorsements: Featuring renowned celebrities like Amitabh Bachchan and Katrina Kaif, enhancing brand appeal.
- Innovative Concepts: Pioneered price tagging and self-service concepts in Indian jewellery retailing.
- Extensive Collection: Offers a blend of traditional, ethnic, and contemporary designer jewellery to suit diverse customer preferences.
- Nationwide Reach: Operating over 230 stores with both company-owned and franchise outlets in prime locations.
With a commitment to quality, innovation, and customer satisfaction, Kalyan Jewellers has become synonymous with trust and elegance — making it an attractive brand for franchise investors.

Kalyan Jewellers Franchise Overview
Since 2017, Kalyan Jewellers has extended its growth by offering franchise opportunities. This model allows entrepreneurs to tap into Kalyan’s brand power, operational expertise, and extensive customer base without starting from scratch.
Key Franchise Details:
Aspect | Details |
---|---|
Industry | Jewellery Retail |
Number of Outlets | 277+ (Company-owned + Franchise) |
Franchise Investment | ₹40 lakh – ₹1 crore |
Royalty Fee | 2% of Revenue |
Profit Margin | 12% – 20% |
Required Space | 1,000 – 1,500 sq. ft. Retail Space |
Franchise Agreement | 10 Years (Renewable) |
Application Process | Online application + verification |
The franchisee gets the exclusive right to operate under the Kalyan Jewellers brand, access to a curated jewellery inventory, training, marketing support, and operational guidance — forming a comprehensive package to ensure business success.
Investment & Cost Breakdown
Starting a Kalyan Jewellers franchise requires a substantial but well-planned investment. Below is a detailed cost structure you can expect:
Expense Head | Estimated Cost Range (INR) |
---|---|
Franchise Fee | ₹5 lakh – ₹10 lakh |
Store Setup (Interior & Fixtures) | ₹20 lakh – ₹30 lakh |
Initial Inventory | ₹10 lakh – ₹30 lakh |
Working Capital | ₹20 lakh (approx.) |
Miscellaneous Expenses | ₹10 lakh (licenses, salaries, utilities) |
Royalty Fee | 2% of monthly revenue |
Total Estimated Investment | ₹40 lakh – ₹1 crore |
Explanation:
- Franchise Fee: Covers licensing rights, brand usage, and initial training.
- Store Setup: Includes interior design, lighting, security systems, display units, signage, and ambience creation to align with Kalyan’s brand standards.
- Inventory: Initial stock of gold, diamond, platinum jewellery, and other products curated for your outlet.
- Working Capital: Operating costs including staff salaries, rent, electricity, marketing, and miscellaneous expenses until break-even.
- Royalty Fee: Ongoing fee supporting brand maintenance, marketing campaigns, and franchisee support.
Profit Margins and Earnings Potential

Jewellery retail generally offers healthy profit margins, and Kalyan Jewellers franchises are no exception. Here’s what you can expect financially:
Parameter | Typical Range |
---|---|
Gross Margin | 15% – 25% |
Net Profit Margin | 8% – 12% |
Annual Revenue Potential | ₹15 crore – ₹25 crore (varies by location & store size) |
Estimated Annual Profit | ₹2 crore – ₹3 crore (with effective management) |
Factors Influencing Profitability:
- Location & footfall quality
- Effective inventory management
- Staff expertise and customer service
- Marketing & promotional activities
- Economic & market trends in luxury goods
With the right combination of these factors, your Kalyan Jewellers franchise can be a highly profitable venture within 2-3 years of operation.
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Prerequisites to Open a Kalyan Jewellers Franchise
Before applying, ensure you meet the following criteria:
1. Financial Capability
Proof of sufficient funds to cover franchise fees, store setup, inventory, and working capital.
2. Retail or Jewellery Industry Experience (Preferred)
While not mandatory, prior retail or jewellery business experience can significantly help operational management.
3. Suitable Location
A prime retail space of 1,000 to 1,500 sq. ft. in a high-footfall area such as malls, commercial hubs, or posh localities.
4. Market Research
Analyze local demand for premium jewellery, competition, and customer demographics.
5. Legal Documentation
Proof of property ownership/lease, business licenses, GST registration, and other regulatory compliances.
6. Commitment to Brand Values
Willingness to adhere to Kalyan Jewellers’ operational standards, customer service policies, and ethical business practices.
Step-by-Step Kalyan Jewellers Franchise Application Process
Step 1: Initial Enquiry & Registration
Submit your franchise enquiry through the official Kalyan Jewellers website or contact their franchise team.
Step 2: Franchise Discussion & Evaluation
Engage in discussions with the Kalyan franchise team about your business plan, location, investment capability, and objectives.
Step 3: Documentation Submission
Provide identity proof, address proof, business plan, financial documents, property papers, and necessary licenses.
Step 4: Location Inspection & Feasibility Study
Kalyan Jewellers experts will assess the proposed store location for market potential and compliance with brand standards.
Step 5: Franchise Agreement Signing
Upon approval, sign the franchise contract outlining rights, responsibilities, fees, and operational guidelines.
Step 6: Store Setup & Training
Set up your store as per Kalyan Jewellers’ specifications and complete franchisee and staff training programs.
Step 7: Pre-launch Marketing & Grand Opening
Leverage Kalyan’s marketing resources for promotions, and launch your store with brand support.
Step 8: Ongoing Support & Monitoring
Receive continuous assistance in inventory management, marketing, and operations to ensure sustained growth.
Advantages of Owning a Kalyan Jewellers Franchise
- Strong Brand Equity: Benefit from the goodwill and trust Kalyan Jewellers has earned over three decades.
- Diverse Product Portfolio: Offer customers an extensive range of traditional and modern jewellery.
- Marketing & Operational Support: Access to expert training, promotional campaigns, and business management tools.
- High ROI Potential: Lucrative profit margins with scalability options.
- Long-Term Stability: 10-year franchise agreements with renewal options.
- Robust Customer Base: Immediate access to loyal customers through the brand’s recognition.
Challenges & Considerations
While the Kalyan Jewellers franchise is promising, consider these potential challenges:
- High Initial Investment: May be a barrier for some aspiring entrepreneurs.
- Competitive Market: Facing tough competition from other premium jewellery brands and local jewellers.
- Market Sensitivity: Jewellery demand can fluctuate with economic changes and fashion trends.
- Operational Complexity: Requires excellent inventory control, security management, and customer service excellence.
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Conclusion
Starting a Kalyan Jewellers franchise presents an excellent opportunity for entrepreneurs to enter India’s thriving jewellery market with the backing of a trusted, iconic brand. With substantial profit margins, a comprehensive support system, and a strong customer base, the franchise model offers both stability and growth potential.
If you have the financial readiness, passion for retail, and commitment to excellence, partnering with Kalyan Jewellers could be a rewarding business decision. Make sure to conduct thorough market research, prepare a solid business plan, and complete all application requirements carefully.
Frequently Asked Questions (FAQs)
Q1. What is the initial investment to start a Kalyan Jewellers franchise?
A1. The investment ranges from ₹40 lakh to ₹1 crore, covering franchise fees, store setup, inventory, and working capital.
Q2. How long is the franchise agreement?
A2. The standard franchise agreement lasts 10 years with renewal options available.
Q3. What profit margins can a franchisee expect?
A3. Profit margins typically range from 12% to 20%, depending on location and operational efficiency.
Q4. Is prior jewellery retail experience mandatory?
A4. No, but it is advantageous for effective store management.
Q5. What kind of support does Kalyan Jewellers provide to franchisees?
A5. Training, marketing assistance, operational guidance, inventory management support, and brand promotions.